Everybody Needs it! Optimistic, naive and romantic, but not without provocation, extravagance and glamour - that is pink. Hardly any other colour can polarize like it does, which is what makes it so multifaceted. The colour palette ranges from subdued, restrained shades to garnish, dominant nuances. For the packaging for her perfume "Shocking" in 1937, the designer Elsa Schiaparelli chose a pink shade called "shocking pink" that has since then become a classic among colours.
Pink Up Your Life! is immersed in the universe of pink product designs, presenting the repertoire of famous brands as well as novel creations. Pink makes everything possible! The variety of products proves the point: much more than a colour for little girls, pink can call on a global fan base from young to old, male as well as female!
